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Creating and Using a Visual Metaphor
This content explores the process of conceiving, developing, and effectively applying visual metaphors to enhance communication, clarify complex ideas, and engage audiences. It delves into the principles behind creating impactful visual representations that stand in for abstract concepts, providing practical guidance on their design and strategic implementation across various media.
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Unpacking Totemics: A Primer on Our Core Practices
Totemics is a distinct methodology for innovation, understanding, and collaboration, using visual metaphors and facilitated conversations to explore mindsets and tacit knowledge. This primer introduces its core philosophy, moving beyond assumptions to foster deep exploration rather than quick solutions, setting the stage for future discussions on its transformative practices.
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The Unspoken Language of Insight: How Totemics’ Exercises Unveil Profound Understanding
Totemics, our distinctive methodology, utilizes unique visual exercises to move beyond the limitations of verbal communication, enabling groups to articulate tacit knowledge, challenge ingrained mindsets, and foster a truly shared understanding for deep, human-centric innovation.
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Learning from Lévi-Strauss, Categorisation and Totemics
This content explores the concepts of categorization and totemics, drawing theoretical insights and analytical frameworks from the work of the renowned anthropologist Claude Lévi-Strauss.
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Neat and Orderly, It Ain’t Necessarily So
The structures that govern much of our work lives do not readily have categories for emotions, nor for hunches and feelings. Consequently, as new initiatives start out, aspects are categorised in a more prosaic and tangible form, which creates a category mistake right at the outset. Better to consider a new initiative as a fragile…
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On the Naming of Totemics
This analysis delves into the intricate processes and implications behind the nomenclature of totemic entities. It examines how cultures assign names to totems, exploring the linguistic structures, symbolic meanings, and social functions embedded within these naming conventions across various societies.
